Branding Efforts for Kennedy Catholic

The Shenango Valley Catholic School System (also known as the Kennedy Catholic Family of Schools) was formed in 2011 when many area parochial schools consolidated to form Blessed John Paul II Elementary School and Kennedy Catholic Middle School. These new schools were then combined with the existing Kennedy Catholic High School to form this new Catholic school system.

Because the system was formed from a variety of backgrounds and contained many varied programs, the brand identity of the Kennedy Catholic Family of Schools was not well-defined, and so a need for consistency in branding and marketing arose.

Amy Faler, a member of the CubicleTwo team, was employed by the school and tasked with creating a style guide to help bring awareness of brand consistency to the forefront. Also as the school’s graphic designer, she ensured all marketing, advertising pieces all conformed to the style guide standards.